Great resource: The Influencer Handbook on WOMMA (Word of Mouth Marketing Association) website

April 14, 2009

As I have started to meet with various people in the last few weeks to to talk with them a bit about ALL in One Marketing and the services that I offer, I have been asked many questions about my work starting an Influencer program in Chicago for Starbucks.  I don’t mind talking about this work, as it was one of my most favorite and challenging projects.  It is something that I would love to be able to do again — helping other companies or brands with their influence program strategies.

Most of the questions that I have gotten about setting up influencer programs have been around the basic concept.  How does one start one up?  How does one keep a program going?  What are the “incentives” that are required, if any?  I have talked through these answers based on my own experience, but I have never officially “documented” the answers.  Now I realize that I don’t have to.  The Influencer Handbook on the Word of Mouth Marketing Association website has all of the basics clearly outlined.  It is a great overview that explains things in very straightforward terms.  If this is a topic that you are curious about or that you think you should consider for your business or brand, I would recommend reviewing the handbook to get a better understanding of what an influencer program can be all about.

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