6 Lessons Learned from a Year of Crisis

February 23, 2010

Dictionary.com defines the word “crisis” as: a stage in a sequence of events at which the trend of all future events, esp. for better or for worse, is determined; turning point.

Last week marked the one year anniversary of my personal crisis.  I thought I would take the opportunity to reflect on some of the lessons I have learned during this turning point, in case any of you out there are considering making a significant change, or if you are at the beginning stages of going through one.


Prior to the last 52 weeks, my higher education and career had gone largely to plan; every step I took from high school to college to my first job to graduate school to my career in brand management was thoughtfully planned and executed.  Then, in February of 2009, I was laid off — taking my career on a very unplanned course.

My immediate reaction to this crisis was a negative one, but I quickly came to embrace it as an opportunity to take my career and life on a whole new trajectory.  I went into business for myself as a branding and marketing consultant — using my experience and skills in understanding customer insights to help others build stronger brands, products, and customer connections.

The Lessons I’ve Learned

Over the course of this year, I’ve found that people are very interested in and almost envious of the decision I made to do things on my own. I know that for many, being an independent consultant sounds liberating and ideal, and sometimes it is.  Sometimes it is far from it. One of the most important factors for me was timing.  In order for me to chart my new course successfully, I had to rely heavily on my previous experience and credibility in brand management, my network of colleagues in the industry, and my own personal maturity to remain dedicated and focused.  For anyone who is curious about the path I have taken, here are the lessons that I have to offer:

  1. Reading has never been so important.  On average, I now spend 2-3 hours a day reading about marketing — the latest marketing news, marketing thought leadership, marketing blogs.  When I worked for other organizations, I didn’t focus on external marketing information like I do now.  It is now my job to be ‘in the know’ about the latest books or the latest technology, and so I spend so much time absorbing the information on a daily basis.
  2. Befriending your competition is key. In the world of freelancers and consultants, your competition is an invaluable source of support, helpful resources, and potential projects.  I have been gratified by the amount of help and information that my direct competitors are willing to share with me.  We realize that we are all better off with comraderie and the opportunity for collaboration than if we operated separately.
  3. Celebrate your successes. In any time of significant adaptation or change, it will take a while to get some momentum behind you. At times, this can feel very frustrating, and it makes all the difference when you recognize the steps forward that you have taken along the way.  Celebrating even your smallest steps forward, and having a group of people who can remind you of these steps can motivate you to keep going.
  4. Develop thick skin. This lesson has taken a while for me to learn. I’ve always been the person who people called back or wanted to talk to when it came to my work.  I never got ‘blown off.’ Suddenly, as I switched gears and had to establish myself in a new identity, at times I was no longer treated with the same regard.  I took this very personally for the first few months, but eventually it got easier as my skin got tougher.  Thick skin gave me the armor to persevere, and this is the key to getting through a crisis.
  5. Developing self discipline is a requirement. Luckily for me, self-discipline has always been a strength.  However, it has been challenged more in the last year than ever before.  It takes an enormous amount of self-discipline to keep pursuing your goal day after day when you aren’t seeing immediate results.  It takes self-discipline to stop doubting yourself when those thoughts inevitably cross your mind.  In my consulting situation, it takes more self-discipline than I realized to power through very long days of work at home alone, when you could so easily be distracted by other things around you.  It also takes self-discipline to finally turn it all off when it is time to focus on your other priorities like your family.
  6. You are the one who is in control. This lesson is particularly ironic, because while it was the #1 reason I chose to forge my own path, many times in the last year, it felt like I was the only one without control.  I was always waiting for someone to get back to me or waiting for someone to accept a proposal.  But then I remembered that I was the one who was in control of how many people I met, how many proposals I submitted, and how I sold myself.  I controlled those things.  Once I came to that realization, I started to make real progress.

I hope that some of these lessons are helpful to anyone who is considering making a change or who is currently going through one.  I imagine that many of these lessons are applicable to all kinds of turning points such as a starting a new role, working for a new organization, or even reporting to a new boss.  If you have any questions about these lessons, or what to discuss further, submit a comment.  I’d love to hear from you.

Blogging for IndyFringe 2009: Starter Opera

August 22, 2009


This blog post is very different from any other that I have put on this site to date.  I try to keep all of my posts focused on the topics of branding and marketing.  This one is different.  It’s ‘for fun’ and has been categorized as such.  I am including this post to help drive some awareness and interest for a local arts event in Indianapolis:  Indianapolis Theater Fringe Festival.  I had the honor of participating as a guest blogger for the event, and so I am including my blog posting here (this post can also be found on Smaller Indiana). 

As I write this, it occurs to me that this is marketing related — in a way.  I am using this post to market IndyFringe 2009 and the opera of The Cask of Amontillado.  Here is a first-hand example of word of mouth marketing……

Starter Opera

Last night, I had the pleasure of attending my very first opera.  Prior to last night, I think I have always been a little intimidated by the idea of going to an opera.  I had the notion that since all of the dialogue is sung, operas are long, slow to develop, and perhaps difficult to understand.  However, I knew that I really should attend one at some point so that I could have the experience.  With this mindset, I was excited to see in the line up of performances at IndyFringe 2009 that there was a one act opera – The Cask of Amontillado.  I thought that this would be the perfect opportunity to try out the opera.  A one act performance felt like a small commitment, and if I didn’t like it, at least I wasn’t going to suffer for very long.

 Much to my surprise, my first experience with opera was a good one, and in fact I wish the opera had been longer.  The performance was only about 45 minutes, and I had hoped that the story would go on with more interesting and dramatic turns.  I suppose that Edgar Allan Poe is to blame for the brevity of the opera, as it is based on his classic story.

 While the plot of The Cask of Amontillado is an intriguing and dark one that quickly captured my attention, it was the environment and the action on the stage that kept me highly engaged.  The venue of the Theater on the Square was perfect for this performance.  It is a very intimate theater which allows you to really see the facial expressions of the actors and to clearly understand the lyrics.  Because you are so close to the actors, you feel like you are really part of the action, especially when the actors suddenly whip carnival beads into the audience – at that point, you know you are in the thick of things.  Additionally, the costumes are highly colorful and eye-catching, and the actors are singing right to the audience (instead of each other).  All of these factors keep you really focused.  Admittedly, the voices probably were not of the caliber you might expect if going to a big opera production, but I found the music and lyrics in the opera to be catchy and amusing enough to make up for it.

 All in all, I found my first opera – my starter opera – to be enjoyable.  I am definitely looking forward to giving another one a try.  Next time, I am willing to take a chance on one that is more than an act long.  If you are a bit unsure about opera, I would recommend coming to IndyFringe 2009 and checking out The Cask of Amontillado.  At the very least, you’ll be supporting the arts in Indianapolis, and you just might be pleasantly surprised.