With the start of the new year, I’ve decided that it is time to make some changes (hopefully improvements) to the ALL In One Marketing Greenhouse. Admittedly, 2009 was a year of learning, trial and error. I intend to make 2010 the year of engagement with value to the Greenhouse readers.
With that in mind, I am introducing the following enhancements to the blog:
- Dear Amy. Have you ever heard of a little column called Dear Abby? Well, in 2010, we’ll have some posts that feature Dear Amy. Any marketing or branding questions that you have can be emailed to me at firstname.lastname@example.org, and I’ll analyze, respond, and recommend solutions in a post (free of charge!). These can be questions on any marketing topic such as how to raise awareness for a local charity you are trying to get off the ground or how do you get 30 million people to try your new product on a $10,000 budget. No marketing question is too big or small. I’ll do my best to give you my two cents in a post or two.
- Book reviews. As marketing professionals and business leaders, it’s sometimes all we can do to get through our industry journals and Google Alerts each day, let alone stay up to date on some of the latest strategic marketing thinking. To help you know what’s out there and what you might want to invest time in reading, I’ll do periodic book reviews that will summarize the key points that I take away from these books. Think of it as Cliff Notes for marketing strategy.
- Top articles and blog posts. As a consultant, it is my job to read the latest brand, product, and retailer news daily. You probably try to do this too — but like the books — it can be very challenging to keep up. As a result, I’ll be writing posts every couple of weeks that summarize my ‘must read’ blogs and articles. I hope that you’ll find this useful.
- Shorter posts, but more frequently. Okay, this isn’t an enhancement, but this is something I will try to work on this year to make the blog more useful and user friendly.
What else? What would you like to see covered? What would really add value to you? Talk to me…I’m listening.